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Petro Tsarehradsky has played a sales and marketing role in the technology sector for over 25 years. His background spans working for F500 companies such as IBM, consultative engagements for companies such as Sprint, and employed by mid-sized organizations including his current position as VP Sales and Marketing for WIN Technology. Petro has always been attracted to value-based selling by positioning companies as advisors focused on customer service and care, therefore being attracted to business models that are based on a deeper understanding of the customer, and therefore a greater commitment to values that stretch beyond primary products or services. Petro holds a Bachelors in Mechanical Engineering and an MBA.